At the heart of Starbucks is
the commitment to serving the highest quality coffee, sourced in the most
responsible way possible. This store
reflects these ideals by being an exploration of coffee passion for customers
and Starbucks partners (employees). Designers incorporated several details to
tell the Starbucks coffee story, from a world map highlighting growing regions
to art work inspired by coffee farms. The wall behind the main bar features
chalk art depicting the coffee roast curve with coffee branches carved into the
wood, along with a carefully curated display of coffee-themed art &
artifacts. The store also offers Starbucks Reserve® coffees, a line of rare and
exotic small batch single origin coffees that are only available for limited
times at select stores. With a Clover® brewing system, customers at 3rd &
Lavaca in Austin will discover new layers and dimensions within their coffee’s
familiar aroma, flavor, body and acidity at a specially designed tasting table.
In addition to designing for
the communities we serve, Starbucks stores offer a significant opportunity to
make a responsible impact on our planet.
As a pioneer in LEED retail standards, 3rd & Lavaca is built to LEED
certification and includes energy efficient LED lighting, air conditioning and
hand dryers. All paints, sealants, and adhesives used in the construction of
this store are low in volatile organic compounds and non-toxic. Dual flush
toilets and low flow faucets help reduce water use and a special area has been
designated for bicycles to encourage partners and customers to ride their bikes
to the store. Starbucks also worked with an artist to reuse plastic bags by
weaving them into the coffee world map
With 18 design studios
around the world, Starbucks in-house design team continues to innovate and
create local relevancy all while meeting the evolving needs of its customers
around the world.
Source: http://news.starbucks.com
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