понедельник, 10 февраля 2014 г.

Starbucks Opens New Store Inspired by the Live Music Capital of the World

At the heart of Starbucks is the commitment to serving the highest quality coffee, sourced in the most responsible way possible.  This store reflects these ideals by being an exploration of coffee passion for customers and Starbucks partners (employees). Designers incorporated several details to tell the Starbucks coffee story, from a world map highlighting growing regions to art work inspired by coffee farms. The wall behind the main bar features chalk art depicting the coffee roast curve with coffee branches carved into the wood, along with a carefully curated display of coffee-themed art & artifacts. The store also offers Starbucks Reserve® coffees, a line of rare and exotic small batch single origin coffees that are only available for limited times at select stores. With a Clover® brewing system, customers at 3rd & Lavaca in Austin will discover new layers and dimensions within their coffee’s familiar aroma, flavor, body and acidity at a specially designed tasting table.
In addition to designing for the communities we serve, Starbucks stores offer a significant opportunity to make a responsible impact on our planet.  As a pioneer in LEED retail standards, 3rd & Lavaca is built to LEED certification and includes energy efficient LED lighting, air conditioning and hand dryers. All paints, sealants, and adhesives used in the construction of this store are low in volatile organic compounds and non-toxic. Dual flush toilets and low flow faucets help reduce water use and a special area has been designated for bicycles to encourage partners and customers to ride their bikes to the store. Starbucks also worked with an artist to reuse plastic bags by weaving them into the coffee world map
With 18 design studios around the world, Starbucks in-house design team continues to innovate and create local relevancy all while meeting the evolving needs of its customers around the world.

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